OK all you clueless dads out there. Mother’s Day is Sunday. That means you need to get the moms in your life (your own, and your wife/baby mama if you have kids) something. Please do not ignore Mother’s Day. As president of last year’s “I Got Absolutely Nothing for Mother’s Day, No Acknowledgement Whatsoever” club, I can tell you – it’s not a nice club to be in. It’s lonely and sad. Yes, motherhood is its own reward, blah blah blah. Get her a present anyway!!

A few suggestions:

1. A card is always nice. They sell them everywhere! Try Target, the grocery store, CVS, whatever. The card does not have to be sickly-sweet and sentimental. It can be humorous! Buy it, sign it, mail it or hand it over.

2. Flowers. Does not have to mean expensive delivery of roses! Buy a bouquet at Costco or the grocery store and bring it home. Put it in water. Present to mom figure.

3. Gifts. Small is OK, if it’s thoughtful. If you have the bank, sure, get your mom/wife the latest electronic gadget or diamond necklace or trip to a spa you know she really wants. But it’s a tough economy – nobody expects you to go into hock for this thing. Small but thoughtful gifts include: candy or some other type of food that she craves but doesn’t often treat herself to, a picture frame (bonus points for putting a picture of your child or children in it), a pretty scarf or snuggly wrap, a “World’s Greatest Mom” themed coffee mug or t-shirt, fancy hand lotion, a small bottle of perfume, an elegantly-bound notebook to use as a journal. You could even go quirky, if the mom in question has a sense of humor – a back scratcher, perhaps? Or a Chia pet?

4. Gift cards should be your last resort, but seriously – if you can’t think of anything, go ahead and get a gift card. T0 some it seems imperaonal but I think it’s actually a pretty thoughtful gift. Good gift cards: Sephora, Amazon, a local department store. Do Best Buy only if you know your girl is geeky and wants gadgets. Bad gift cards: Home Depot, Lowe’s, or anything else that reminds her of all the chores she needs to get to.

Now go out there and make it a nice Mother’s Day!